Last updated: January 1, 2025
This Cookie Policy explains how FlexPoint, Inc. DBA Brokers First Funding (“BFF,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on bffws.com and its subdomains.
This policy should be read alongside our Privacy Policy, which contains additional information about how we handle personal information collected through our website.
By continuing to use bffws.com after the cookie consent banner has been displayed, you consent to our use of cookies as described in this policy. You can update your preferences at any time using the controls in Section 2 below.
Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They allow the site to recognize your device on return visits and remember certain information about your session or preferences.
Cookies set by the website you’re visiting are called first-party cookies. Cookies set by other organizations (like analytics providers) are called third-party cookies. Both types may be session cookies (deleted when you close your browser) or persistent cookies (remain on your device for a set duration).
Similar technologies include web beacons (small transparent images in a webpage or email used to track interactions), pixel tags, and local storage. Where this policy refers to “cookies,” it covers all of these technologies.
bffws.com uses three categories of cookies. Strictly necessary cookies are always active. Analytics and functional cookies require your consent and can be toggled below.
Strictly Necessary
Always ActiveThese cookies are essential for bffws.com to function. They cannot be disabled. They do not store any personally identifiable information and are not used for tracking or marketing.
| Cookie Name | Purpose | Duration |
|---|---|---|
| bff_session | Maintains your session state while navigating the site and broker portal | Session |
| bff_csrf | Cross-site request forgery protection token for form security | Session |
| bff_cookie_consent | Stores your cookie consent preference so the banner doesn't appear on every visit | 12 months |
| __cf_bm | Cloudflare bot management — distinguishes human visitors from automated bots | 30 minutes |
Analytics
Consent RequiredAnalytics cookies help us understand how broker partners use bffws.com — which pages are most visited, where traffic comes from, and how the site performs. This data is aggregated and used only to improve the site experience. We use Google Analytics 4 with IP anonymization enabled.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users via a randomly generated client ID | 2 years |
| _ga_* | Google Analytics 4 | Maintains session state for GA4 measurement | 2 years |
| _gid | Google Analytics | Distinguishes users — expires quickly, used for session-level reporting | 24 hours |
| _gat | Google Analytics | Throttles request rate to Google's servers | 1 minute |
You can opt out of Google Analytics at any time using the Google Analytics Opt-Out Browser Add-on.
Functional
Consent RequiredFunctional cookies remember your preferences and settings to provide a more personalized experience. For example, remembering which resource section you last visited or preserving Quick Pricer input fields.
| Cookie Name | Purpose | Duration |
|---|---|---|
| bff_ui_pref | Stores UI preferences such as last-viewed resource section | 90 days |
| bff_pricer_state | Persists Quick Pricer field values during a session to avoid re-entry | Session |
Your preferences are saved locally on your device for 12 months. You can update them at any time.
Some content or features on bffws.com are served by third parties. These providers may set their own cookies subject to their own privacy policies. BFF does not control third-party cookies.
We do not use advertising networks, retargeting pixels, social media tracking pixels, or any cookie-based ad technology on bffws.com.
Use the toggles in Section 2 above to enable or disable analytics and functional cookies. Click Save My Preferences to apply your choices. Your selection is stored for 12 months in the bff_cookie_consent cookie.
All major browsers allow you to view, manage, and delete cookies through their settings. Note that disabling cookies may affect some functionality, particularly the broker portal login:
To opt out of Google Analytics tracking across all websites, install the Google Analytics Opt-Out Browser Add-on. This prevents Google Analytics from collecting data about your visits.
Some browsers transmit a “Do Not Track” (DNT) signal. There is currently no industry-wide standard for how websites must respond to DNT signals, so bffws.com does not alter its behavior in response to a DNT signal.
If you have enabled DNT and wish to opt out of analytics tracking on bffws.com, please use the toggles in Section 2 above or email us at compliance@flexpointinc.com.
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the Effective Date at the top of this page and, where appropriate, notify you via a banner on the website.
If we add new cookie categories that require your consent, the consent banner will reappear to collect your updated preferences. We encourage you to review this policy periodically.
Questions about this Cookie Policy or our use of tracking technologies? Contact our Compliance team:
Questions about this policy? Contact us
